When Marketing Rolls Up to Revenue
Operating in a Sales-Led, Lead-Hungry Reality Across the U.S., hiring is still slower than last year, yet the revenue bar keeps climbing. LinkedIn reports hiring remains nearly 5% lower year over year and ~20% below pre-pandemic baselines, while many companies are getting stricter about tying every activity to pipe and bookings. Revenue leaders are tightening […]
Minnesota’s Marketing Market Just Blinked
Here’s What It Means for Creative, Marketing & Digital Talent Labor remains tight. If it feels like there are more job seekers than seats, you’re not imagining it. Minnesota’s top-line labor market remains tight, but under the surface we’re seeing longer unemployment durations and signs of softening demand, especially for corporate roles that touch marketing […]
How to Leverage Fractional Talent with Shrinking Budgets
If you’re leading a marketing or creative team in 2025, there’s a good chance your budget is under scrutiny. You might be facing hiring freezes or told to hold off on backfilling open roles. And yet, the workload hasn’t gone anywhere. Sound familiar? You’re not alone. Across Minnesota and beyond, CMOs, creative directors, and team […]
The Real Impact of AI on Marketing & Creative
What You Need to Know About AI on Marketing & Creative Teams It seems like AI is in every conversation these days. From boardrooms to brainstorms, marketing and creative leaders are being asked to adapt faster than ever before. And while the hype can be overwhelming, the reality is this: AI isn’t just coming for […]
Why Sales and Marketing Alignment Matters More Than Ever in 2025
If you lead a marketing or creative team, you’re already familiar with the pressure: fewer resources, tighter timelines, and bigger expectations. You’re being asked to do more with less, generate qualified leads, support sales enablement, and still keep the brand experience sharp. But in 2025, there’s one shift that’s separating the high-performing teams from the […]
Not Focused on Retention? You’d Better Be Focused on Recruiting
The reality facing creative and marketing leaders in 2025 is simple but urgent: your team is at risk, especially if you’re not focused on retention. According to recent data, 65% of employees are actively looking for a new job. In this market, job security and flexibility have officially overtaken compensation as the top priorities for […]
True Talent Group Brings Me True Joy
Reflecting on the Past 16 Years Back in 2008, I decided there has to be a better way to do recruiting – I didn’t want to just place people in jobs and move on to the next one. I wanted to help people find work that they love and a place where they belong. I […]
Specialized Contract and Fractional Roles Are Essential
Savvy leaders are turning to contract and fractional roles to hit goals In today’s fast-paced marketing landscape, you’re expected to deliver innovative campaigns that drive lead generation and meet business goals—all while juggling shrinking budgets and tighter deadlines. The demand for specialized skills like video production, SEO, strategic planning, and creative content is higher than […]
Building Your Dream Team
Integrating Contract and Fractional Marketing & Creative Team Members By now you’ve inevitably heard “fractional marketing” and “contract marketing” used interchangeably in a lot of contexts. And it’s true, today’s marketing and creative teams are increasingly complex and it’s challenging for a single business to provide all the specialized skills full-time on staff. The good […]
Unlocking the Secret to Employee Retention Strategies
Dive into our latest blog where we unravel the art of nurturing your work family like never before. Discover the True Talent way to employee retention, filled with stories, laughter, and heartfelt strategies that transform workplaces into homes away from home. Let’s rekindle the joy of being part of something truly special together.