What You Need to Know About AI on Marketing & Creative Teams
It seems like AI is in every conversation these days. From boardrooms to brainstorms, marketing and creative leaders are being asked to adapt faster than ever before. And while the hype can be overwhelming, the reality is this: AI isn’t just coming for our industry, it’s already here. For marketing and creative teams, that means now is the time to evaluate how AI is influencing the skills you need, the talent you hire, and the way you structure your team.
At True Talent Group, we talk to candidates and hiring managers every day. What we’re seeing right now is a new wave of evolution: one where mid- to senior-level leaders must rethink traditional roles and plan for a blended workforce that pairs human creativity with machine efficiency. Here’s what you need to know about how AI is reshaping our world—and how to stay ahead of it.
AI Isn’t Replacing Creativity, It’s Reframing It
We get it. One of the biggest fears out there is that AI is going to replace creative roles. But what we’re actually seeing is that creativity is more important than ever. AI tools can automate repetitive tasks, assist with writing and design, and analyze performance data at scale, but they can’t replace human insight, emotional intelligence, or cultural relevance.
Instead, AI is freeing up creative and marketing pros to focus on higher-level strategy, idea generation, and innovation. But that only works if teams are trained and structured to use these tools the right way.
Key skills that are now essential:
- Prompt engineering and AI fluency
- Data interpretation and critical thinking
- Content strategy over pure execution
- Ethical and inclusive marketing practices
The Most In-Demand Roles Are Hybrid
According to LinkedIn and Randstad’s latest insights, companies are prioritizing roles that bridge creative vision and tech fluency. Think:
- Marketing Technologists
- Growth Marketing Managers
- Content Strategists who understand SEO and AI-powered tools
- UX/UI Designers with behavioral data experience
- Digital Analysts with storytelling capabilities
Hiring for these roles isn’t easy. Many of these candidates are happy in their current roles but are open to moving if flexibility, purpose, and growth are part of the package.
Why Fractional Talent Is the Smart Move
Hiring full-time for every AI-integrated role isn’t realistic, especially with budgets under pressure. That’s where fractional and interim talent is a game changer. You get access to high-level experts who can help build out your AI strategy, upskill your team, or lead specific initiatives—without the long-term cost or commitment.
At True Talent Group, we’re seeing a surge in companies bringing in fractional CMOs, Digital Leads, and Content Strategists to help them integrate AI responsibly and effectively.
Training and Upskilling: A Must for Retention
Your current team wants to stay relevant. If you’re not offering AI training or cross-functional exposure, they may start looking elsewhere. Remember, job security is top-of-mind for candidates in 2025. Investing in your people’s future keeps them engaged and loyal.
Culture Still Reigns
One thing hasn’t changed: culture still matters. AI may help us do more, faster, but your brand still needs a human heart. The teams that will win in this new era are the ones that balance efficiency with empathy, data with intuition, and automation with authenticity.
Let’s Build Smarter Teams Together
Whether you’re hiring, restructuring, or just starting to think about what’s next, we’re here to help. We’ll help you find the right people—fractional, interim or full-time—to bridge the AI gap and keep your brand moving forward.
Want to chat about how to future-proof your marketing team? Let’s connect.