Overcoming Marketing Budget Cuts
How to Achieve Your Year-End Goals When Marketing Budgets Are Cut It’s no secret that marketing budgets are often the first to face reductions in times of uncertainty. Whether it’s a belt-tightening strategy or simply a shift in priorities, many organizations feel pressured to scale back spending, especially when the bottom line is at stake. […]
Building Your Dream Team
Integrating Contract and Fractional Marketing & Creative Team Members By now you’ve inevitably heard “fractional marketing” and “contract marketing” used interchangeably in a lot of contexts. And it’s true, today’s marketing and creative teams are increasingly complex and it’s challenging for a single business to provide all the specialized skills full-time on staff. The good […]
What is “fractional employment”?
True Talent Group’s CEO, Stacey Stratton explains fractional marketing and creative and other fractional employment options on the WCCO Morning Show. Fractional marketing and creativity are much more than a new buzzword we’re hearing. It is a new strategy for marketing and creative teams to access the skills and talent they need in a highly […]