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2026: Resilience, AI Fluency, and Variable Capacity

Marketing budgets are not bouncing back yet. Gartner recently reported that for the second year in a row, CMOs feel budgets are insufficient as expectations rise. While Reuters reported that ad holding companies are trimming growth forecasts, signaling continued caution

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Finding Gratitude in a Season of Change

At True Talent Group, this time of year always reminds us why we do what we do, people! As we head into the holiday season, we want to pause and say a sincere thank you to our incredible community —

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When Marketing Rolls Up to Revenue

Operating in a Sales-Led, Lead-Hungry Reality Across the U.S., hiring is still slower than last year, yet the revenue bar keeps climbing. LinkedIn reports hiring remains nearly 5% lower year over year and ~20% below pre-pandemic baselines, while many companies

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Minnesota’s Marketing Market Just Blinked

Here’s What It Means for Creative, Marketing & Digital Talent Labor remains tight. If it feels like there are more job seekers than seats, you’re not imagining it. Minnesota’s top-line labor market remains tight, but under the surface we’re seeing

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