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5 Trends Shaping Marketing & Creative Leadership in 2026
If 2025 felt like a whirlwind, you’re not alone. The good news? 2026 actually looks promising for marketers and creative leaders. More opportunity, clearer priorities, and better tools to get work done are ahead. Here’s what we’re hearing from CMOs,

2026: Resilience, AI Fluency, and Variable Capacity
Marketing budgets are not bouncing back yet. Gartner recently reported that for the second year in a row, CMOs feel budgets are insufficient as expectations rise. While Reuters reported that ad holding companies are trimming growth forecasts, signaling continued caution

Finding Gratitude in a Season of Change
At True Talent Group, this time of year always reminds us why we do what we do, people! As we head into the holiday season, we want to pause and say a sincere thank you to our incredible community —

When Marketing Rolls Up to Revenue
Operating in a Sales-Led, Lead-Hungry Reality Across the U.S., hiring is still slower than last year, yet the revenue bar keeps climbing. LinkedIn reports hiring remains nearly 5% lower year over year and ~20% below pre-pandemic baselines, while many companies

Minnesota’s Marketing Market Just Blinked
Here’s What It Means for Creative, Marketing & Digital Talent Labor remains tight. If it feels like there are more job seekers than seats, you’re not imagining it. Minnesota’s top-line labor market remains tight, but under the surface we’re seeing

How to Leverage Fractional Talent with Shrinking Budgets
If you’re leading a marketing or creative team in 2025, there’s a good chance your budget is under scrutiny. You might be facing hiring freezes or told to hold off on backfilling open roles. And yet, the workload hasn’t gone