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Specialized Contract and Fractional Roles Are Essential

Savvy leaders are turning to contract and fractional roles to hit goals In today’s fast-paced marketing landscape, you’re expected to deliver innovative campaigns that drive lead generation and meet business goals—all while juggling shrinking budgets and tighter deadlines. The demand [...] View Post

Embracing Authenticity: The Key to Trust, Growth, and Innovation

Insights from True Talent Group’s Marketing and Creative Leaders Roundtable with Chelsea Rokusek At True Talent Group’s October Marketing and Creative Leaders Roundtable, we explored the vital role of authenticity in effective leadership, professional growth, and fostering trust within today’s [...] View Post

Overcoming Marketing Budget Cuts

How to Achieve Your Year-End Goals When Marketing Budgets Are Cut It’s no secret that marketing budgets are often the first to face reductions in times of uncertainty. Whether it’s a belt-tightening strategy or simply a shift in priorities, many [...] View Post

Building Your Dream Team

Integrating Contract and Fractional Marketing & Creative Team Members By now you’ve inevitably heard “fractional marketing” and “contract marketing” used interchangeably in a lot of contexts. And it’s true, today’s marketing and creative teams are increasingly complex and it’s challenging [...] View Post

What is "fractional employment"?

True Talent Group’s CEO, Stacey Stratton explains fractional marketing and creative and other fractional employment options on the WCCO Morning Show. Fractional marketing and creativity are much more than a new buzzword we’re hearing. It is a new strategy for [...] View Post

Building Bridges in the Recruitment Industry

Insights from Stacey Stratton on the Recruiting Trailblazers Podcast Introduction In a recent episode of Recruiting Trailblazers, Marcus Edwardes welcomes Stacey Stratton, founder of True Talent Group, to discuss her inspiring journey and insights into the recruitment industry. Starting from [...] View Post