Minnesota Paid Family Medical Leave Update
What Marketing Leaders Need to Know To Be Ready for the Summer Surge If you’ve been hearing more about Minnesota Paid Family Medical Leave (PFML)… you’re not alone. And if you haven’t felt the impact yet, there’s a good chance you will this summer. We’re already hearing it in conversations with clients: “Wait… how many […]
Marketing in the Age of AI: What’s Really Happening
If you’ve ever opened LinkedIn, seen 10 posts about AI, and thought, “Am I already behind?” you are very much not alone. The reality in 2026: Almost everyone is using AI somehow. Almost no one feels like they’ve fully figured it out. The good news? You don’t have to be perfect. You just need to […]
Building Your 2026 Marketing Team: Skills, Structure & Sanity
Let’s talk about your team. If you’re like most marketing leaders we talk to, you’re juggling: Big goals Lean headcount New tech And people who are tired of doing three jobs The upside? 2026 gives you permission to build differently. Not necessarily bigger, but smarter. The Skills That Matter Most This Year You don’t need […]
5 Trends Shaping Marketing & Creative Leadership in 2026
If 2025 felt like a whirlwind, you’re not alone. The good news? 2026 actually looks promising for marketers and creative leaders. More opportunity, clearer priorities, and better tools to get work done are ahead. Here’s what we’re hearing from CMOs, Creative Directors, and digital leaders and how you can use these trends to your advantage. […]
2026: Resilience, AI Fluency, and Variable Capacity
Marketing budgets are not bouncing back yet. Gartner recently reported that for the second year in a row, CMOs feel budgets are insufficient as expectations rise. While Reuters reported that ad holding companies are trimming growth forecasts, signaling continued caution into 2026. The labor market will likely stay mixed. Openings have cooled in Minnesota, layoffs […]
Finding Gratitude in a Season of Change
At True Talent Group, this time of year always reminds us why we do what we do, people! As we head into the holiday season, we want to pause and say a sincere thank you to our incredible community — our clients, our creative and marketing talent, our True Champions, our friends, families, and partners. […]
When Marketing Rolls Up to Revenue
Operating in a Sales-Led, Lead-Hungry Reality Across the U.S., hiring is still slower than last year, yet the revenue bar keeps climbing. LinkedIn reports hiring remains nearly 5% lower year over year and ~20% below pre-pandemic baselines, while many companies are getting stricter about tying every activity to pipe and bookings. Revenue leaders are tightening […]
Minnesota’s Marketing Market Just Blinked
Here’s What It Means for Creative, Marketing & Digital Talent Labor remains tight. If it feels like there are more job seekers than seats, you’re not imagining it. Minnesota’s top-line labor market remains tight, but under the surface we’re seeing longer unemployment durations and signs of softening demand, especially for corporate roles that touch marketing […]
How to Leverage Fractional Talent with Shrinking Budgets
If you’re leading a marketing or creative team in 2025, there’s a good chance your budget is under scrutiny. You might be facing hiring freezes or told to hold off on backfilling open roles. And yet, the workload hasn’t gone anywhere. Sound familiar? You’re not alone. Across Minnesota and beyond, CMOs, creative directors, and team […]
The Real Impact of AI on Marketing & Creative
What You Need to Know About AI on Marketing & Creative Teams It seems like AI is in every conversation these days. From boardrooms to brainstorms, marketing and creative leaders are being asked to adapt faster than ever before. And while the hype can be overwhelming, the reality is this: AI isn’t just coming for […]